Branding Branding

Developing a brand for Alpha Gamma Rho means accentuating what makes our Fraternity the only one of its kind. It does not change our purpose and what's vital to the Fraternity. Instead, it creates a common language with which each of us can identify. Over time, consistency throughout everything we do across the entire organization can create a powerful and profound impact both internally and externally. It's an important commitment and each of us can choose to make it a cornerstone in our professional, social and personal lives. Live the Promise.


ABOUT OUR MARK
Alpha Gamma Rho uses two marks -- one for horizontal purposes and one for vertical uses. Neither form may be altered under any circumstance.

 

OFFICIAL COLORS
Gold: PANTONE 104 C
Green: PANTONE 349 C
 

SPACING
Adequate space should be maintained on all sides of the mark as much as possible. The clear area will ensure visual impact of the mark. The mark should maintain a minimum of one-quarter inch clearance on all sides. One exception is when working with digital-based formats. It is always best to respect the mark area as much as possible.
 

FONT AND GRAMMATICAL USAGE
Sackers Gothic Std Heavy is the only typeface used for the Alpha Gamma Rho mark. The typeface for "ALPHA GAMMA RHO" is always displayed in all caps. The typeface for "NURTURE. GROW. GIVE. REPEAT." is also always displayed in all caps and should be one-half the size of "ALPHA GAMMA RHO." After each word of the tagline, a period plus one space must be included.

These guidelines only apply to use with the Alpha Gamma Rho mark. When in the middle of text, you should follow traditional grammar uses and punctuation. Arial may be substituted for e-mail signatures only. Even though this is the typeface, you should use the complete mark whenever possible. The typography of the mark may never be altered.

Web Content Display Web Content Display

Branding Resources

Graphic Standards

Downloads

(Right click, save target as...)

Horizontal Mark-With Tagline
Vector/EPS (CMYK)
JPEG
(RGB) 

Horizontal Mark-Without Tagline
Vector/EPS (CMYK)
JPEG
(RGB)

Horizontal Mark-Greek Letters
Vector/EPS (CMYK)
JPEG
(RGB)

Vertical Mark-With Tagline
Vector/EPS (CMYK)
JPEG (RGB)

Vertical Mark-Without Tagline
Vector/EPS (CMYK)
JPEG (RGB)

Vertical Mark-Greek Letters
Vector/EPS (CMYK)
JPEG (RGB)

Chapter Marks or Other Formats
If you are in need of a Chapter-specific mark or need another file format, please contact:
Caitlin Stauffer, Director of Communications
[email protected]

816-891-95200 ext. 111